Ruling of the ASA Directorate...

In the matter between:

Mariam Mayet on behalf of the African Centre for Biosafety – First Complainant

Judith Taylor – Second Complainant

and

Monsanto South Africa (Pty) Ltd. – Respondant

Consumer complaints were lodged against a radio commercial for Monsanto genetically modified crops, the live-read states as follows:
8 billion people by 2025. How will er feed them all? GM crops enable us to produce more food sustainably whilst using fewer resources. GM crops and food are strictly regulated and have been extensively researched and tersted for safety. GM crops provide a healthier environment by saving on pesticides and decreasng greenhouse gas emissions whilst increasing crop yields substantially. Read more about the safety and benfits of GM crops at www.monsanto.com.
During the hearing the ASA ruled:
Aside from submitting links to documents on its website, the respondent has submitted nothing from an independent and credible expert to confirm that the various studies relied on and referred to on its website are applicable to the respondent’s product, or that they support the advertising claims.

SA-advertising-standards-Monsanto-2014

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